Jan Chipchase
Human Behavioral Researcher, Design Team, Nokia
Time: 4pm, 5 March, 2007
Location TBA, contact cockayne@stanford.edu to get on the list
What will Jan be speaking about?
"Firstly my team travels to the ends of the earth to explore and understand the way people do things in the real world this is at the core of our very human centered approach to design. When I talk about design I mean design in the broadest sense of the word; not simply how things look, but in deciding what to design, whether they are features, applications, services, products or even platforms.
"Secondly, that in emerging markets we’re starting to see mobile phones enable leapfrog technologies, a simple example being that it brings banking services to people with limited access to the regular banking infrastructure.
"And thirdly, that the scale of the opportunity is huge; that we're
exploring solutions that can connect and benefit everyone on the planet."
